Rhophys Couture celebrates Ms. Yeiwah Kaindaneh on International Women’s Day

The Rhophys Couture brand is deliberate in its attempt to celebrate the essence of all women and amplify their stories through fashion.

In recognition of this year’s International Women’s Day, we selected one of our clients whose identity resonates with the brand.

One encounter with Ms. Yeiwah portrays an ambitious driven woman who is strong, caring, phenomenal and who is a force in her own right and living an inspiring life.

On a working day, Ms. Yeiwah is a Program Manager at one of Sierra Leone’s leading feminist organization – Purposeful.

When asked one fun fact about herself she laughed as she had this to say:

“Aside from my passion for activism, a fun fact about me is that I am a whole 5star International chef in my head. I also love to dance, and travel."

Fashion to Ms. Yeiwah is intimate, a lifestyle she believes every woman must uniquely own. She describes her sense of fashion as elegant, simple and dramatic at the same time. So even though she wears other brands, we had an opportunity to directly know how a Rhophys Couture piece makes her feel:

"I'm drawn to Rhophys Couture because it embodies the essence of Sierra Leonean culture and African fashion. As a woman who values class and fashion, being a Rhophys Couture Woman means more than wearing clothes; it's about embracing a lifestyle of sophistication and cultural pride. Fashion, for me, is not just about what I wear but how it makes me feel – it's a form of self-expression that empowers me and boosts my confidence. Rhophys Couture's designs inspire me to embrace my identity with pride and exude confidence in every step I take."

Nothing exudes self-esteem like a woman’s confidence in how she looks, and Ms. Yeiwah knows that way too well. Each piece she has ever bought from Rhophys Couture tells a story.

So, as we celebrate Ms. Yeiwah Kaindaneh and all women on International Women’s Day, we asked what message she has for young women like herself:

“Embrace your power, voice, and uniqueness. Together, let's continue to break barriers, support one another, and create a world where every woman's strength and contributions are celebrated and valued."

Like Ms. Yeiwah, we hope that every woman gets to own her space and live life on her own terms.

Happy International Women's Day!.